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Digital Standards for NCI Websites and Social Media

线上二八杠The Digital Standards for NCI Websites and Social Media provide guidance to content managers and developers concerning the visual and content standards, policies, and procedures in effect for National Cancer Institute (NCI) digital media, including traditional and mobile websites as well as social and new media channels. Policies include federal accessibility requirements and best practices in web design as well as NCI’s own visual and content standards.

These policies apply to all digital communication channels from NCI Divisions, Offices, and Centers. If you have questions about these guidelines, send an email to ncidigitalmediaguide@mail.nih.gov.

Federal Best Practices

The American people expect to interact with government through digital channels such as websites, email, and mobile applications. The was developed to meet the public’s need for high-quality, effective digital services. Other guidance includes:

Some additional helpful resources include: 

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Domain Name Standards and Registration Policy

线上二八杠NCI’s Center for Bioinformatics and Information Technology (CBIIT) and Office of Communications and Public Liaison (OCPL) are developing standards for new NCI domain names. Requests for new NCI domain names must be reviewed by OCPL and CBIIT. NCI Divisions, Offices and Centers and their staff should notify their OCPL Communications Lead to request a new domain name.

线上二八杠NCI’s domain name standards will comply with the HHS Internet Domain Names Policy, which regulates the usage, approval, acquisition, and registration of HHS Internet domain names.

Accessibility Policy (Section 508 Compliance)

线上二八杠All NCI websites must be accessible to users, as described in Section 508 of the Rehabilitation Act, and compatible with screen readers and other assistive technologies. Section 508 requires federal agencies to make their electronic and information technologies, including websites, conform to certain accessibility standards.

线上二八杠Everyone working on or providing content for NCI websites should be familiar with these resources:

All NCI websites must include a link named "Accessibility" from any web page that may contain known accessibility barriers or that links to information inside your site that may present accessibility problems for users with disabilities. The link must go to the NCI Accessibility Policy (http://china-haagen-dazs.com/policies/accessibility). The "Accessibility" link is not an alternative to making your site accessible. It is to be used in addition to your best efforts to make it accessible.

NCI staff can access more information about Accessibility on the (NCI Staff Only). For information about NCI's continuing efforts to make its web-based products accessible to all users or to report an accessibility problem on any NCI site, please e-mail us at nci508@mail.nih.gov.

Plain Language Standards

requires federal agencies to write "clear Government communication that the public can understand and use." 

线上二八杠NCI is committed to writing new documents in plain language using the . For more guidance, go to .

Visual Standards and Branding

All websites and social media created by NCI Divisions, Offices and Centers must use the NCI branding that follows the NIH standard. All graphical elements created by NCI Divisions, Offices and Centers that will be posted on china-haagen-dazs.com must follow our visual design standards.

For additional information about NCI's identity standards or to obtain a complete set of visual design standards for this website, please send an email to:  ncidigitalmediaguide@mail.nih.gov.

Content Standards

Uniformity in content style across NCI websites helps visitors to better understand and interact with information on the site. These guidelines are intended to be a quick reference for NCI web content owners to create new content or edit existing content. The term "content" encompasses both within-page content (the words readers see on your page) and meta content (the metadata that help locate and describe your pages within the content management system and that help search engines find and display your pages). NCI follows the and the AMA Manual of Style for biomedical terms.

For more information about NCI's content standards, please send an email to:  ncidigitalmediaguide@mail.nih.gov.

Social Media Standards

NCI's Office of Communications and Public Liaison (OCPL), in cooperation with the Center for Bioinformatics and Information Technology (CBIIT), has developed a set of NCI Communications Guidelines that include minimum requirements and key recommendations for all NCI social/new media activities—specifically blogs, Facebook, Twitter, and video/YouTube.

线上二八杠The guidelines are in accord with any that may be in effect for NIH and HHS, and should guide the work of anyone managing an NCI social or new media channel. The  (NIH Staff Only) forms the basis for NCI’s social and new media guidelines and includes appendices that provide guidance for use of social media for recruitment of subjects to clinical trials as well as a social and new media checklist.

线上二八杠 (NCI Staff Only)

Mobile Website and Application Standards

Developing a responsive site is our standard but if a stand-alone mobile website is needed or if you are building a mobile application, please email ncidigitalmediaguide@mail.nih.gov线上二八杠 for information on our standards.

HTML Standards

Responsive Design

china-haagen-dazs.com is a responsive site. This means that all content on china-haagen-dazs.com's desktop website can flow to any device  (smartphone, tablet, printer) and the content's display will adjust to fit the size of the screen or output. This was achieved by using media queries in CSS to set rules based on screen width or device type, also known as "breakpoints." To speed development, we used the   framework which provided predefined classes for controlling the layout of columns in a responsive environment. To get media queries to work in IE8 we use a JavaScript solution called .

线上二八杠Developers should separate document structure (HTML), styling (CSS), and functionality (JavaScript). By modularizing these three main components of front-end code, websites are more easily maintained and interaction behaviors are enforced across the site.

线上二八杠We recommend using HTML5, which allows the use of more semantic page structuring through the introduction of new elements; article, header, footer, nav, aside, figure, and section. These elements give more meaning to the content contained inside them, particularly for people using assistive technologies. To get these new elements to work in IE8, we used a JavaScript solution called .

Accessibility

线上二八杠In addition to Section 508 standards, china-haagen-dazs.com follows (Web Content Accessibility Guidelines) 2.0 AA standards and WCAG 2.0 AAA standards for color contrast. Additionally, china-haagen-dazs.com  implemented Accessible Rich Internet Applications (). ARIA is a set of accessibility attributes which can be added to HTML markup to provide more cues for people using assistive technology on websites with more advanced user interface controls. For instance, as a volume bar is moved on a video or audio file,  ARIA markup allows assistive technology to read the volume level.

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